{
    "title": "WatchHouse opens doors on lively Northcote Road ",
    "modified_at": "2026-02-26 12:42:18",
    "published_at": "2026-03-24 10:18:00",
    "url": "https://watch-house.prezly.com/watchhouse-opens-doors-on-lively-northcote-road",
    "short_url": "http://prez.ly/c49d",
    "culture": "en_GB",
    "language": "EN",
    "slug": "watchhouse-opens-doors-on-lively-northcote-road",
    "body": "<div\n    id='gallery-bad11e75-b79a-44fd-aed0-c21d046600e1'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: justify\"><strong>24 March 2026,</strong> <strong>London, UK - </strong><a href=\"https://watchhouse.com/\"><u><strong>WatchHouse</strong></u></a> celebrates its new opening on Northcote Road, bringing its Modern Coffee philosophy to one of South West London&rsquo;s most vibrant high streets. The new House will serve WatchHouse&rsquo;s world-class coffee to the local community, establishing a new neighbourhood favourite for residents and visitors alike. </p><p style=\"text-align: left\">A calming escape from the bustling energy of Northcote Road, the House will redefine a prominent corner location, welcoming guests with an inviting terracotta fa&ccedil;ade. Inside, blush-toned interiors by <strong>CAKE</strong> <strong>Architecture</strong> create an intimate setting, where soft burnt shades, natural textures, and warm tones combine for coffee-drinking ambience.</p><p style=\"text-align: left\">Driven by tension and contradiction, shaped by the city&rsquo;s day and night-time culture, CAKE approaches every project with a strong concept and experimental mindset, designing spaces through a mix of contrasting references, materiality and moods to create layered and emotionally charged atmospheres.</p><div\n    id='gallery-e0500c28-a23f-4f80-875f-ec533ca58edf'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">Set to be a new local favourite, WatchHouse&rsquo;s new Northcote House offers the ideal setting for everything from casual catch-ups, working coffee meetings, to relaxed, longer dining experiences with friends. On sunnier days, an outdoor terrace provides a relaxed spot to gather and unwind on the lively street, and all can enjoy WatchHouse&rsquo;s cult-favourite coffee, including its seasonal, rotating menu of specialty coffee and Rarities, as well as grab-and-go breakfast options, bakery items and viennoiserie that perfectly pair.</p><p style=\"text-align: left\">Spanning 800sq ft and able to seat 50 guests, WatchHouse Northcote invokes the comfort of a charming home, with Victorian-inspired details. Guests can collect their exceptionally crafted coffee from the &lsquo;Front Room&rsquo;, complete with WatchHouse&rsquo;s signature brew bar, this time in a blush pink topped with stone, and sought-after window seating accented by Daumiller armchairs.</p><div\n    id='gallery-cf1169e8-bc9a-44c1-a324-06a5f7a808e5'\n    class='release-content-gallery release-content-gallery--layout-expanded'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">A quiet discoverable space awaits within, affectionately dubbed the Parlour. Here, sofa-style banquette seating accompanies marble-topped coffee tables, inviting guests to settle in, slow down and stay awhile. Continuing the colour palette, terracotta-toned flooring adds comfort and familiarity reminiscent of classic caf&eacute;s and well-loved family homes.</p><blockquote style=\"text-align: left\"><strong>Roland Horne, CEO and Founder of WatchHouse </strong>said: &ldquo;At WatchHouse, our guiding design principles prioritise the bespoke over the generic. For Northcote Road, a place frequented by families, friends and local residents, we took extra care to define a space that could seamlessly integrate into the unmistakable energy of this vibrant street. Our Northcote House is a celebration of this: a place to drop in, meet friends, stay awhile and visit often. It&rsquo;s the WatchHouse take on the neighbourhood coffee house, designed to feel part of the fabric of this beloved Southwest London corner yet expertly designed to serve their every need.&rdquo;</blockquote><p style=\"text-align: justify\">The opening marks another step in WatchHouse&rsquo;s continued growth in the capital, following recent openings at Battersea Power Station last November, and Millennium Bridge this February. With the addition of Northcote Road, the brand now operates 26 Houses across the UK, with several more scheduled to open later this year. </p><div\n    id='gallery-9126dc58-2ab8-48bc-bdec-142063cade59'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><strong>*ENDS*</strong></p><p style=\"text-align: justify\"><strong>Notes to Editors </strong></p><p style=\"text-align: left\"><strong>Address: </strong>28 Northcote Rd, London SW11 1NZ</p><p style=\"text-align: left\"><strong>For all media enquiries, contact Camron: </strong></p><p style=\"text-align: justify\">Priya Suman / Emily Bilgore </p><p style=\"text-align: justify\"><a href=\"mailto:WatchHouse@camronglobal.com\"><u>WatchHouse@camronglobal.com</u></a> </p><p style=\"text-align: left\"><strong>About WatchHouse </strong></p><p style=\"text-align: justify\">WatchHouse is a global specialty coffee brand defined by exceptional quality, considered design, and impeccable coffee provenance that coalesce around an elevated guest experience. Founded in 2014 by entrepreneur Roland Horne, WatchHouse began in a former 19th century watch house on London&rsquo;s Bermondsey street has since grown into an internationally recognised brand with design-led locations across central London, New York, and the UAE. Led by uncompromising standards, WatchHouse is an award-winning industry disruptor, with every detail crafted to move coffee and those who drink it forward.</p><p style=\"text-align: left\"><a href=\"http://www.watchhouse.com/\"><u>www.watchhouse.com</u></a>, <a href=\"https://www.instagram.com/watchhouse/?hl=en\"><u>@watchhouse</u></a></p><p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\"><strong>About CAKE Architecture </strong></p><p style=\"text-align: justify\">CAKE Architecture is a London-based studio working across architecture, interiors and creative direction. Founded in 2022, the practice blends radical design thinking with collaboration, joy and curiosity.</p><p>Driven by tension and contradiction, shaped by the city&rsquo;s day and night-time culture, CAKE approaches every project with a strong concept and experimental mindset, designing spaces through a mix of contrasting references, materiality and moods to create layered and emotionally charged atmospheres.</p>",
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