WatchHouse to bring Modern Coffee to Frieze London 2026
15 September 2026, London, UK - WatchHouse, the premium specialty coffee brand, announces it will join Frieze London 2026 in Regent’s Park from 14-18 October, to pour its world-class coffee to thousands of daily visitors that will visit one of the world’s leading art fairs in the heart of the city.
Renowned for its exceptional coffee with impeccable provenance, WatchHouse will debut for the first time within the preeminent fair with a specially curated pop-up coffee bar, offering espresso, filter and iced serves, alongside a selection of pastries and sandwiches.
The collaboration unites two London-founded brands, that both focus on shaping contemporary culture and considered experiences. Founded on London’s Bermondsey Street by entrepreneur Roland Horne in 2014, WatchHouse maintains a global network of distinctively designed coffee Houses that can be found across the city, alongside Bath, New York and the UAE.
Roland Horne, Founder and CEO of WatchHouse said: “WatchHouse is proud to join Frieze London for the first time and become part of this defining global event which celebrates the richness and vibrancy of London's cultural scene. Much like Frieze, WatchHouse is deeply connected to engaging communities through creating places for people to pause, connect and engage - whether that is through art or coffee - and we are delighted to be part of every visitor’s journey through Frieze London this year.”
Led by its Modern Coffee philosophy, WatchHouse is defined by its uncompromising standards for guest experience, house design and coffee craftsmanship that is upheld at its London-based roastery on Maltby Street. Across all its locations, guests are invited to enjoy industry-leading specialty coffee, alongside a rotating menu of the world’s finest pour-over coffees and Rarities that represent the pinnacle of coffee excellence.
WatchHouse has received several accolades in recognition of its quality and craft, which includes Europe’s Best Coffee Shop by the European Coffee & Hospitality Awards, Best Coffee, Bakery and QSR by Peach 20/20, and Best Coffee Shop by the MCA Hospitality Awards, amongst others.
Notes to Editors
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WatchHouse at Frieze London 2026
Preview Days
Wednesday, October 14: 11am - 7pm (invitation only)
Thursday, October 15: 11am – 1pm (Members and Invitation only preview)
General Admission
Thursday, October 15: 1pm – 5pm
Friday, October 16: 11am - 7pm
Saturday, October 17: 11am - 7pm
Sunday, October 18: 11am – 6pm
Address
The Regent’s Park, Park Square West, London, NW1 4LL
Closest tube: Regent’s Park and Great Portland Street
About WatchHouse
WatchHouse is a global specialty coffee brand defined by exceptional quality, considered design, and impeccable coffee provenance that coalesce around an elevated guest experience. Founded in 2014 by entrepreneur Roland Horne, WatchHouse began in a former 19th-century watch house on London’s Bermondsey Street and has since grown into an internationally recognised brand with design-led locations across central London, New York, and the UAE. Led by uncompromising standards, WatchHouse is an award-winning industry disruptor, with every detail crafted to move coffee and those who drink it forward.
www.watchhouse.com, @watchhouse
About Frieze London
Frieze is a leading global contemporary art organization, recognized for its art fairs, publications and digital presence. Founded in 1991 with the launch of frieze magazine, the brand has grown to encompass eight of the most significant art fairs worldwide in cities including Chicago, London, Los Angeles, New York, Seoul and Abu Dhabi. These events attract leading artists, galleries and collectors, fostering innovative dialogues and practices within the art community. frieze magazine continues to set the benchmark for insightful art criticism and commentary, while frieze.com serves as a vital online resource. Committed to expanding the reach and understanding of contemporary art, Frieze also hosts year-round curated programs and associated initiatives, such as No.9 Cork Street, Frieze House Seoul and Frieze Connect, that enrich the cultural landscape. With a dedicated team passionate about the arts, Frieze remains at the forefront of artistic exploration and cultural discourse, connecting diverse audiences with groundbreaking artists and their work. Frieze is part of the MARI network. For more information, visit frieze.com.
